Streamline
All-in-one productivity platform - landing page design for a unified workspace concept
Discovery & Strategy
Streamline was a concept project I created to showcase an all-in-one productivity platform that unifies email, calendar, task management, and team collaboration. The goal was to design a landing page that immediately communicates the product's value proposition while establishing credibility and encouraging sign-ups. Modern teams waste hours switching between disconnected productivity tools, leading to fragmented workflows and lost efficiency.
The design philosophy centered on "premium simplicity." I wanted to create something that felt modern and high-end without overwhelming users. The challenge was balancing aesthetic appeal with functional clarity, making the landing page suitable as both a conversion-focused design and a strong portfolio piece. I worked solo on every aspect: brand identity, visual design, copywriting, and UI/UX decisions, completing the project in 2-3 days from concept to final design.
Product Design, Poster Design, Branding
November, 2025
Research & Insights
I researched current trends in SaaS landing pages and productivity tools to understand what resonates with the target audience of remote teams, startups, and creative agencies. The key insight was that users respond to visual clarity and tangible product demonstrations rather than abstract promises. Landing pages that show the actual product interface, not just marketing speak, build more trust and drive conversions.
I also studied contemporary design trends like bento grids, which provide a modern, organized way to showcase multiple features without feeling cluttered. The challenge was creating a design that felt cutting-edge and premium while remaining accessible and easy to scan. Users needed to understand the product's value within seconds of landing on the page.
Creation & Deliverables
I created the complete Streamline brand identity from scratch, including the logo design which emerged organically. The flow logo naturally suggests movement and seamless workflow without forcing an "S" shape. I chose Bricolage Grotesque for its modern, geometric feel that balances professionalism with approachability. The dark theme conveys sophistication while reducing visual noise, allowing the content and product demonstrations to stand out.
The landing page features six key sections that guide users through a clear narrative. The hero section uses orbiting product icons (email, calendar, notifications, documents) around the Streamline logo to immediately demonstrate the unified platform concept. Feature sections use bento grid illustrations showing real product UI, making abstract concepts tangible. The testimonials section strategically emphasizes key phrases in bold, allowing users to scan social proof in seconds.
I introduced corner brackets as a signature design element that creates visual cohesion throughout the entire experience. This consistent design language, combined with strategic use of white space and typography hierarchy, makes the page both memorable and easy to navigate. The final design successfully demonstrates the ability to create premium, conversion-focused landing pages that balance aesthetic appeal with functional clarity.
